Author: Mark Hochhaus

Exchanging links can be a great way to build relations withother sites and boost your ranking at the same time. You neverknow how many friends you can make and what you can learn fromthem. So let’s get started.

First, you need to create a links page. This links page needs tolook and feel the same as the rest of your site and shouldinclude instructions on how to link to your site and an exampleof the description you want. If you use buttons for links, makesure you include a text link somewhere so search engines canfind your links page easily.

Now that you have your links page ready, it’s time to startlooking for link partners. When searching for link partners,start by searching for your keywords in Google and choose 10 to20 sites that have content that is related to or can complimentyour site. Then, add a text link with a brief description ofthier site on your links page.

Now it’s time to send off an email to each site and ask if theywill exchange links with you. I have a basic form letter I usefor this (form letter at end of article). However, I addsomething personal about their site, a compliment aboutsomething I liked. This lets them know that I’m not a botsending spam, but a real person interested in exchanging linksthat has actually took the time to review their site.

If you have not heard from them in 5 to 7 days, go ahead andsend another request but not the same one, change this one. Youmight mention that you have not heard back from them and thatyou feel your visitors could benefit from their content. You mayalso want to see if they have a phone number listed and givethem a call. I know, as a seasoned webmaster, I enjoy the phonecalls I get. Don’t be afraid to make several contact attempts.Following up on your link requests is essential. However, don’tbombard their email with requests. Always send one last emailletting them know you’re removing their link and that maybe youcan exchange links another time. Always end on a positive note.The idea is to build business relationships, not upset people.

When you get a response that your request has been accepted, goand verify your link is accurate and that the description is toyour liking. Don’t be afraid to ask for an edit if you’reunhappy with the link.

Having a link on a site with a high page rank in Google isbetter than a page with no or low page rank. Although, until yougain page rank of your own, you may have to settle for linksthat have low rank. This does not mean you can’t request linksfrom high ranking sites. Just be prepared that they may notaccept you until you have high page rank. Save these contactsfor a latter campaign.

Next week, we will look into some software that can help youwith your reciprocal linking campaign and review some websitesdesigned to help you exchange links.

Form letter example for approaching link partners.****************** Dear John Doe,

My name is Your Name, I am the webmaster foryoursite.com. I have visited your site,sitename.com, and I think that the content could be ofinterest to our web site visitors.

I have already placed a link to your site along with adescription at www.yourstie.com/link.html If you wantanything modified or if you have any other cross-promotionideas, let me know.

I would appreciate if you placed a link back to our site. Assoon as I am aware that you have done so, I will move your linkto the top of the list in your category. If you put our link onyour main page, I will also do the same for you. If you have abanner you’d rather use, let me know.

You can find our linking code at:www.yourstie.com/suggest-link.html.

Sincerely, Sign Here ******************

Article Source: http://www.articlesbase.com/link-popularity-articles/how-to-approach-potential-link-exchange-partners-1818.html

About the Author
Mark Hochhaus owns and operates InHisServiceProductions, a Web site design firm based in Washington State and publishes weekly articles in an RSS enabled blog titled The Optimizer.

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